That feeling is similar to what makes a Fractional CMO so attractive for today’s companies.
What is a Fractional CMO?
Fractional CMOs are marketing leaders who oversee in-house marketing personnel and/or teams of subcontractors to implement strategic marketing plans. They work on a part-time basis and can help create long-term growth and in-house marketing programs over time.
Generally, Fractional CMOs offer senior, Fortune-500 level guidance and a holistic marketing approach to SMBs for a fraction of the cost of a full-time executive. For many mid-sized B2B businesses, hiring a full-time CMO is typically not cost-effective and may even lead to diminishing returns.
There are a number of Fractional CMO services and models. Some place professionals on site, full-time, for short periods. Others place them on a longer-term, partial-week basis. Regardless of the exact setup, B2B businesses can get a sliver to a slice of marketing experience to guide their marketing efforts and help drive their growth.
Why is this model and B2B strategic marketing consulting rising in popularity?
In this ultra-competitive digital landscape, mid-sized B2B businesses need smarter than ever marketing. Yet, without an overall strategy to ensure that resources are being maximized, marketing is little more than gambling. This is precisely what too many businesses do – roll the dice and hope for the best. Fractional CMOs can provide top-level guidance and B2B strategic marketing consulting that results in the odds stacked overwhelmingly in the business’s favor.
Are Fractional CMOs Too Good to Be True?
I love the notion of Fractional CMOs, and I’ve built Marketri around the notion! Many B2B businesses hire marketers at the Coordinator and Manager levels, mainly due to financial concerns, and expect them to deliver strategic guidance. In reality, not all professionals are capable of being “big picture” thinkers, especially during the early stages of their careers. They might be terrific tacticians, but need some marketing leadership to ensure that their efforts are optimized.
Although we didn’t coin the phrase “Fractional CMO,” Marketri is often brought in to provide tactical marketing professionals in B2Bs access to strategic marketing consultants. Using this model, we provide senior level support, an outside perspective, and current marketing best practices while leveraging an in-house professional’s tactical skill set and strong relationships within the company.
When it comes to modern marketing, businesses should consider B2B strategic marketing consulting as a tool for their ultimate success. As the needs of their organizations change, a Fractional CMO could be the bite-size morsel needed to jump-start an effective, results-driven marketing program.
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