Debra is a sought-after strategic marketing consultant, inbound marketing expert, author, speaker, and thought leader. She has more than 20 years of marketing and business development experience, including nearly a decade of working at “Big Four” accounting firms. Since founding Marketri in 2004, she has created strategic roadmaps for clients in accounting, law, engineering, architecture, construction, management consulting, environmental consulting, technology products, and packaging. Clients rely on her to help structure their marketing departments and open clearer, more collaborative lines of communication between marketing, sales, and management. She earned her MBA in marketing and her BA in finance from the University of Maryland at College Park.
As a strategic thinker and analytical problem solver, Sylvia creates growth, marketing, and business development strategies for clients, enabling them to reach and engage their target audiences, differentiate their offerings, and gain critical market share. She is well versed in online and offline marketing channels, with extensive depth in digital and content marketing techniques – including high-performing websites, digital content, search/SEO, social, email and more – to drive awareness, traffic, leads, engagement, and new sales opportunities. Her work has been recognized with numerous awards for content excellence, user experience/design, and financial growth. She has nearly 20 years of marketing and business development experience and has held senior/executive roles in strategy, marketing and sales. Her industry work includes startups through category leaders in complex business environments such as digital health, medtech, SaaS, healthcare, digital media, publishing, professional services, energy and nonprofits. Sylvia holds a BA from Cornell University and an MBA from the Tuck School of Business at Dartmouth College.
Hannah is an analytical strategist with expertise in unlocking insights from data to fuel business growth, marketing optimization and digital innovation. Hannah’s experience in data analysis, consumer insights and digital marketing spans from early stage start-ups to large corporations in a variety of industries including retail, technology, and financial services. Hannah has built and led results-driven analytics teams, developed measurement methodologies and best practices, and established agile, data-driven cultures. Applying an evidence-based, customer-centric approach to marketing, Hannah is skilled at driving results through creative campaign and CRM strategies that are rooted in analytical rigor. Prior to joining Marketri, Hannah has most recently led analytics teams at Cole Haan and Coach, where she evangelized the use of data to improve strategic decision-making, marketing performance and customer relationships. Hannah also has experience in start-up marketing at SiteAdvisor, which was acquired by McAfee, and in healthcare equity research at S.G. Cowen. Hannah holds a BA from Brown University and an MBA from The Wharton School at the University of Pennsylvania.
Erica is a seasoned marketing consultant whose solutions are derived from the intersection of strategy and creativity. Her experience spans B2B and B2C, building brands, messaging, strategies, and marketing plans for national companies and startups alike. She has worked on each side of the ad dollar - client, agency and network – giving her a unique and perspective on planning and executing effective and efficient plans. Rounding out her experience, Erica has worked on projects that cross customer journeys, focus on building out marketing operations and automation, generate leads, and make customer happier. Her experience includes making the complex simple in industries such as telecommunications, SaaS, healthcare, retail, government, media, IOT, sustainability and professional services. Erica holds a BA in Communications from University of Pennsylvania and an International MBA in Marketing from IE Business School.
Trisha is an experienced marketing director with 10 years of experience in marketing strategy and brand growth with a digital-led approach. She has worked on national brands in a variety of industries including technology, hospitality, finance, law, construction, e-commerce, non-profit, and many others.
Trisha specializes in aligning digital strategy with overall marketing and brand growth initiatives. Her professional experience includes both strategic planning and creative execution across the full digital spectrum including email, social, web, SEO, content, and overall lead generation. Prior to joining Marketri, she spent the last 5 years at an agency working with companies to develop modern, integrated marketing programs. Trisha earned her MS in Marketing and Communication from Franklin University and BA in English from Lindenwood University.
With digital strategy as her specialty, Gaby helps Marketri and their clients to deliver on strategic marketing initiatives. A self proclaimed ‘data-wrangler,’ she is passionate about the intersection of performance analytics and content marketing. Gaby has worked with B2B and B2C clients, helping them execute email marketing initiatives, social media strategy, website projects, and more. Her specialty in SEO and content strategy helps clients ramp up their inbound efforts in order to create opportunities that contribute to their overall business goals.
Her experience across a wide variety of industries including finance, construction, healthcare, insurance, law and ecommerce allow her to pivot quickly, honing in on the important details and tone of voice for each brand. Gaby graduated from Kansas State University with a degree in Marketing and International Business.
Tracy is a seasoned, forward-thinking designer whose breadth of experience spans the creative process. With over 25 years in the field, she’s developed a unique perspective, allowing her to bring life to the visual aspects of marketing plans. Tracy prides herself on attention to detail and works side-by-side with Marketri strategists to create inspiring, impactful designs that are brand consistent and reflective of a client’s vision. Her previous employers include full-service agencies as well as a pre-press house. Tracy graduated in 1992 from Antonelli Institute with a degree in Commercial Art.
Sarah Gorvitz is an award-winning strategic marketing and communications expert with more than 15 years of professional experience. She is passionate about building brands by establishing unique, ownable positions and leveraging platforms that connect strongly with consumers. Sarah helps brands engage, entertain and educate customers and thus drive loyalty, purchase, and advocacy.
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