Marketing for Technology Companies

Want to stand above a crowded field of competitors and consistently generate warm leads primed for capture by your sales team? That’s where modern marketing comes in.

Effective modern marketing is critical for any company determined to drive dynamic and sustained business growth. That’s especially true for technology companies facing relentless pressure to remain at the cutting edge of an industry impatient with stragglers and yesterday’s approaches.

Technology customers are among the most sophisticated out there. Hungry for innovation and expertise, they won’t give a second glance to a company that looks like old news. Technology sales teams are tired of wasting valuable time, energy, and resources pursuing cold leads. Yet too many technology companies still rely on tactical marketing that doesn’t harness powerful modern methods to identify, qualify, and capture leads before rivals get there first. Their lone junior or mid-level marketers juggle multiple projects without a unifying strategic plan, and their online presence looks anything but robust, relevant, and finely honed. No wonder opportunities fly out the door to more vibrant, marketing-savvy competitors!

Marketri will help you jump in front of the marketing curve and in front of the competition.

  • Marketing Leadership: We can provide you with the type of senior level, strategic marketing expertise and vision that technology companies often lack. Whether one of our team members joins you as a strategic marketing consultant or a Fractional CMO, our goal is to create a unique marketing roadmap that will guide and ensure your company’s long-term vitality and growth.
  • Warm Lead Generation: Cold calling is out. Warm leads are in. Modern marketing, done well, generates warm leads. It’s that simple. Let us show you how technology can help technology!
  • Thought Leadership: One of the best ways to attract industry attention and potential customers is to give people practical information and let them know you understand the technology challenges they face. It’s not enough just to say you’re an expert. Using creative, useful, and impactful content across a wide array of today’s digital outlets, we’ll make sure you look like one.
  • Marketing Execution / Measurement of Results: Our Outsourced Marketing Network of specialized, carefully vetted sub-contractors gets any marketing job done right. We’ll choose the best people to implement your strategic plan, and then we’ll monitor and measure the results. The numbers won’t lie. You’ll see an undeniable return on your marketing investment that will resonate for years to come.
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