As a strategic thinker and analytical problem solver, Sylvia creates growth, marketing, and business development strategies for clients, enabling them to reach and engage their target audiences, differentiate their offerings, and gain critical market share. She is well versed in online and offline marketing channels, with extensive depth in digital and content marketing techniques – including high-performing websites, digital content, search/SEO, social, email and more – to drive awareness, traffic, leads, engagement, and new sales opportunities. Her work has been recognized with numerous awards for content excellence, user experience/design, and financial growth. She has nearly 20 years of marketing and business development experience and has held senior/executive roles in strategy, marketing and sales. Her industry work includes startups through category leaders in complex business environments such as digital health, medtech, SaaS, healthcare, digital media, publishing, professional services, energy and nonprofits. Sylvia holds a BA from Cornell University and an MBA from the Tuck School of Business at Dartmouth College.