MEET THE TEAM
 

Debra Andrews
Founder & President

Debra is a sought-after strategic marketing consultant, inbound marketing expert, author, speaker, and thought leader with a devoted and growing social media following. She has more than 20 years of marketing and business development experience, including nearly a decade of working at “Big Four” accounting firms. Since founding Marketri in 2004, she has created strategic roadmaps for clients in accounting, law, engineering, architecture, construction, management consulting, environmental consulting, technology products, and packaging. Clients rely on her to help them structure their marketing departments and open clearer, more collaborative lines of communication between marketing, sales, and company management. She earned her MBA in marketing and her BA in finance from the University of Maryland at College Park.

 
Sylvia Marten
Fractional CMO

As a strategic thinker and analytical problem solver, Sylvia creates growth, marketing, and business development strategies for clients, enabling them to reach and engage their target audiences, differentiate their offerings, and gain critical market share. She is well versed in online and offline marketing channels, with extensive depth in digital and content marketing techniques – including high-performing websites, digital content, search/SEO, social, email and more – to drive awareness, traffic, leads, engagement, and new sales opportunities. Her work has been recognized with numerous awards for content excellence, user experience/design, and financial growth. She has nearly 20 years of marketing and business development experience and has held senior/executive roles in strategy, marketing and sales. Her industry work includes startups through category leaders in complex business environments such as digital health, medtech, SaaS, healthcare, digital media, publishing, professional services, energy and nonprofits. Sylvia holds a BA from Cornell University and an MBA from the Tuck School of Business at Dartmouth College.

 
Thomas Plocher
Fractional CMO

Thomas is an accomplished marketing executive with a passion for customers. He has spent more than 15 years in various marketing positions, building, growing and leading marketing teams for startups, small and medium-sized businesses, and large corporations. Thomas has led programs, projects, and integrations critical to transformational changes in the areas of sales, marketing, and e-commerce. He has a deep understanding of how corporate elements fit together and the powerful effect that alignment has on the financial and operational health of a company. Thomas holds an Executive MBA from University of Colorado in Denver, and a MSc in Computer Science from Hochschule Esslingen University of Applied Sciences in Germany.

thomas plocher marketri
 

George Jacob
Vice President

George has more than a decade of experience working with B2B companies and in a variety of entrepreneurial settings as a creative copywriter, editor, digital marketing professional, and strategic marketing consultant. His versatility, strategic awareness, and unique creative perspective makes him a valuable asset for companies seeking measurable growth from their marketing efforts. He spends his time designing growth strategies, leading branding and messaging projects, offering creative direction, leading marketing execution efforts, giving strategic guidance, and supporting clients with tactical marketing needs. He is also well versed in content strategy, inbound marketing, marketing content development, marketing automation, digital marketing, sales enablement, and website design and development. George earned his MA in writing from Rowan University and his BA in advertising and public relations, and a minor in English, from Penn State University at University Park.

 

Kevin Moll
Senior Marketing Manager

Kevin is a marketing strategist focused on anticipating client needs and cultivating relationships as he oversees high-profile marketing initiatives across a variety of media channels. He has spent the entirety of his career in an agency environment, which has provided him with the skills necessary to identify needs, apply analysis and insights, and provide real solutions and results at a rapid pace. Kevin’s past employers include Context LLC, a web development company, and Eastern Standard, a full-service branding and technology agency. At these agencies, he developed into a leader and collaborative team member driven to produce standout work. Kevin graduated in 2012 from Temple University in Philadelphia with a bachelor’s degree in Marketing.

 

Tracy Thiebeau
Lead Creative

Tracy is a seasoned, forward-thinking designer whose breadth of experience spans the creative process. With over 25 years in the field, she’s developed a unique perspective, allowing her to bring life to the visual aspects of marketing plans. Tracy prides herself on attention to detail and works side-by-side with Marketri strategists to create inspiring, impactful designs that are brand consistent and reflective of a client’s vision. Her previous employers include full-service agencies as well as a pre-press house. Tracy graduated in 1992 from Antonelli Institute with a degree in Commercial Art.

 
Erica Gordon
Senior Copywriter

Erica is a writer and editor with more than a decade of experience in print and digital media, content development and management, and marketing. Having worked in both the corporate world and in academia, Erica’s experience spans industries that include B2B, B2C, and small business; healthcare, wellness, and pharmaceuticals; technology and e-Learning; and K-12 and higher education. Erica has worked for and with small-sized organizations to global corporations that include Vantage Learning, an e-Learning company that provides web-based software, automated essay scoring, and testing solutions; Hibu, a provider of digital marketing solutions to small- and medium-sized businesses; and, most recently, Merck. Since 2015, Erica has also taught a course in Business Communications at Temple University’s Fox School of Business. She earned a BA in communications/print media, with a minor in marketing, from Arcadia University in 2004, and an MEd in secondary education/English from Temple University in 2007.

 
 

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