Google Analytics 101 for Small- to Medium-Sized Businesses
If you are a running small- to medium-sized business, I’d assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner...
Strategic Marketing Consulting
How to Use a CRM Effectively: Salesforce Strategies for Better ROI
One of the common mistakes for growth-minded companies is investing in technologies before understanding how they will help them achieve organizational goals. We see this often with Customer Relationship...
7 Steps to Hiring the Right Marketing Talent for Growth
Inbound and outbound; strategic and tactical; specialists and generalists; experienced and recent graduates. The permutations and combinations of marketing positions seem endless in today’s world of modern marketing. At...
Thoughts on Content Marketing for Growth
It’s common that when we start with a new client, we’re taking the reins from a previous marketing firm. And often, the reason for the transition comes down to...
Lessons on Strategic Marketing Through a Merger
When two companies join either by merger or acquisition, marketing should play a leading role. I speak with firsthand experience having helped EMG, a middle-market commercial real estate services...
Beware of the Shiny Objects: Put Marketing Strategy & Analytics First
If you have a young child, I’ll wager you’ve seen Moana more than seven times. Or maybe you’ve seen it without a tiny human because hey, it’s a quality...
What is Growth Marketing?
The CEO of one of my clients always says, “If a company isn’t growing, it’s dying.” That might be a little dire if your company is having an off-year,...
Ciao to the Growth Marketing Journey: Notes from a Trip to Italy
Earlier this month, I was fortunate enough to take my first trip overseas. I visited two wonderful towns in Italy – Florence and Positano. Crowds of tourists aside, the trip...
No More Cheap Flings! Shameful Confessions of a Strategic Marketer
Thinking about engaging in a short-term marketing relationship? We suggest thinking twice. Or better yet, listen in on business leader support groups to hear first-hand tear-jerkers about buying into...
3 Reasons Your B2B Content Marketing Strategy Isn’t Driving Growth
Opportunities abound for today’s content marketers. Business leaders have begun to understand they need content in their digital marketing efforts, so they’re creating new content marketing seats in their...