It’s 2019. Kids are overscheduled. Parents are stressed. B2B business owners are becoming “silver foxes” well before their time because of the fear of losing market share. Leading a business...
Can you name the year? Two baby pandas were born in the Atlanta Zoo, selfies became a thing, and I wrote my first post on the little-known concept of a Fractional...
Growing companies have to prioritize all aspects of their business. Talent often tops the list: Who is crucial to our daily functions, and who can we afford to hire next?...
On the surface, the difference between contracting and marketing consulting isn’t obvious. A company probably wants marketing advice in both scenarios, but there’s a twist when it comes to the...
Thinking about engaging in a short-term marketing relationship? We suggest thinking twice. Or better yet, listen in on business leader support groups to hear first-hand tear-jerkers about buying into...
In performing strategic marketing consulting for big management consulting firms, I’ve come to a realization. Although they can differ widely in terms of their service portfolios, there are only two...
You survived the proposal stage. You’re advancing to the final, in-person round. You’re on the slate to deliver your B2B sales pitch to decision makers. Suddenly, it occurs to...
This is the first of our blog series entitled “What’s New in B2B Marketing Planning: Interviews with Thought Leaders.” In this kickoff, we talk to Debra Andrews, the President and...
No Marketing Results. Marketing Staff Turnover. Wasting Valuable Time. Wasting Financial Resources. These are a few of the most important reasons why Presidents, Owners, Executives, and Partners need to care...
Picture $10,000 in cash. Then imagine walking to the nearest river, throwing it in, and watching it float away. That’s essentially what happened to a large construction company after hiring a...
