Why You Should Hire a Fractional Marketing Director
Hiring a Fractional CMO has become more commonplace in recent years, especially for mid-sized B2B companies that need the strategic presence and mindset of a marketing leader but only on...
Strategic Marketing Consulting
[VIDEO] How a Fractional CMO Works: Expectations & Communication
Because fractional CMOs are an outsourced resource, a lot of clients wonder about how they’ll work with us. What should they expect in terms of communications, and how often will...
[VIDEO] How a Fractional CMO Works: Getting Started with a Marketing Consulting Firm
The first steps of working with a Fractional CMO and marketing consulting firm are the most important to the relationship, as this is when the foundation of your marketing program...
What is the Difference Between a Marketing Consulting Firm and a Marketing Agency?
If you’re not “in marketing” you might not realize how many approaches you can take to structure your marketing program. You might be reading this blog and thinking, “OK, Marketri...
Which Letter Will the Economic Recovery Resemble, and How Does That Impact Marketing?
V, U, W, or L? Sadly, Vanna won’t be revealing one of these four letters, which represent how the U.S. economy will rebound from COVID-19 and have significantly different consequences....
[VIDEO] B2B Marketing Q&A with Brian Hansford
In this B2B Marketing Q&A, Debra Andrews, President and Founder of Marketri, sits down to have a conversation with Director of Demand Generation at MediaPro and experienced marketing professional, Brian...
Aligning Sales and Marketing Strategies in a Hurry
Your 2020 revenue projections are obsolete. Regardless of whether the business impacts of COVID-19 on the B2B sales profession are short-term or long-term, you need to work toward (virtually) aligning...
How to Build a Go-To-Market Plan & Why You Want One
There’s a quote I like: “A goal without a plan is just a wish.” When it comes to marketing, you’ll need more than one plan to accomplish the goals of...
Is Marketing Services During a Crisis “Ambulance Chasing?”
The response to COVID-19 has felt alien to a certain extent. Hospitals assembling tents. Walmart and CVS creating pop-up testing drive-throughs. Grocery stores scrambling to keep basic necessities on the...
How to Build a Strong Sales and Marketing Strategy
You can’t pick your family. And like reluctant siblings, sales and marketing aren’t always happy about having to share responsibility for driving revenue. Building a strong sales and marketing strategy...
