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Strategic Marketing Consulting

Fractional CMO Hourly Rate and Other Strategic Marketing FAQs

Can you name the year? Two baby pandas were born in the Atlanta Zoo, selfies became a thing, and I wrote my first post on the little-known concept of a Fractional...

February 14, 2019
Topics: Fractional CMO, Growth Marketing, Strategic Marketing Consulting

8 Benefits of a Fractional CMO Pod

Growing companies have to prioritize all aspects of their business. Talent often tops the list: Who is crucial to our daily functions, and who can we afford to hire next?...

January 30, 2019
Topics: Fractional CMO, Growth Marketing, Marketing Departments, Strategic Marketing Consulting

How to Use a CRM Effectively: Salesforce Strategies for Better ROI

  One of the common mistakes for growth-minded companies is investing in technologies before understanding how they will help them achieve organizational goals. We see this often with Customer Relationship...

June 28, 2018
Topics: B2B Marketing Best Practices, Growth Marketing, Strategic Marketing Consulting

7 Steps to Hiring the Right Marketing Talent for Growth

  Inbound and outbound; strategic and tactical; specialists and generalists; experienced and recent graduates. The permutations and combinations of marketing positions seem endless in today’s world of modern marketing. At...

June 26, 2018
Topics: Growth Marketing, Marketing Departments, Strategic Marketing Consulting

Thoughts on Content Marketing for Growth

  It’s common that when we start with a new client, we’re taking the reins from a previous marketing firm. And often, the reason for the transition comes down to...

June 19, 2018
Topics: B2B Marketing Best Practices, Content Strategy, Digital Marketing Strategy, Growth Marketing, Modern Marketing, Strategic Marketing Consulting

Lessons on Strategic Marketing Through a Merger

  When two companies join either by merger or acquisition, marketing should play a leading role. I speak with firsthand experience having helped EMG, a middle-market commercial real estate services...

June 14, 2018
Topics: B2B Strategy, Fractional CMO, Merger & Acquisition Marketing, Strategic Marketing Consulting

What is Growth Marketing?

  The CEO of one of my clients always says, “If a company isn’t growing, it’s dying.” That might be a little dire if your company is having an off-year,...

June 7, 2018
Topics: Digital Marketing Strategy, Growth Marketing, Modern Marketing, Strategic Marketing Consulting

Ciao to the Growth Marketing Journey: Notes from a Trip to Italy

Earlier this month, I was fortunate enough to take my first trip overseas. I visited two wonderful towns in Italy – Florence and Positano. Crowds of tourists aside, the trip...

May 30, 2018
Topics: Growth Marketing, Modern Marketing, Strategic Marketing Consulting

No More Cheap Flings! Shameful Confessions of a Strategic Marketer

  Thinking about engaging in a short-term marketing relationship? We suggest thinking twice. Or better yet, listen in on business leader support groups to hear first-hand tear-jerkers about buying into...

May 24, 2018
Topics: Growth Marketing, Strategic Marketing Consulting

3 Reasons Your B2B Content Marketing Strategy Isn’t Driving Growth

Opportunities abound for today’s content marketers. Business leaders have begun to understand they need content in their digital marketing efforts, so they’re creating new content marketing seats in their marketing...

March 9, 2018
Topics: Content Strategy, Growth Marketing, Modern Marketing, Strategic Marketing Consulting, Strategic Marketing Plans
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