Every content piece should center on solving one problem. If you find yourself stuck, it’s likely you’re trying to solve too many problems at once.
3. Modern B2B marketing strategies stay the course.
I have no doubt that your B2B marketing journey will take many twists and turns. For example, your business may develop a new product or service. Or you may find that your ideal buyers are a little different than the personas you imagined at the beginning of your journey.
And that’s perfectly fine. The company that walks a tightrope to ultimate success is a rare case.
No one can predict the future. But we can imagine the future we want to achieve, and we can work toward it. Consider your content like documentary footage: every piece depicts a moment in time, and you won’t know exactly how they fit together till the end.
Focus on taking snapshots, and explaining your company’s services and solutions in that very moment. When things change, adapt and take a snapshot of that new moment. Over time, each piece will detail and cement your company’s evolution.
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