Data driven. Customer insights. Targeted messages. Results. These buzzwords have become commonplace in today’s ever-evolving marketing landscape, where data is everything. The ability to quickly and easily gain insight into buyer behavior has changed the world of marketing—knowing who to target drastically reduces sales time and frustration and leads to more conversions and more business.
But gathering and analyzing large amounts of data can be an overwhelming and painful process even for savvy analysts. This is just one reason why Tableau, a powerful data analytics and visualization tool, is essential in marketing high-growth companies like yours.
What is Tableau?
Tableau is a fast-growing data analytics platform that acts as a central repository for data from multiple sources and converts that raw data into an easily understandable format. Built for both novices and tech savvy users, Tableau is essential to market any business today that works with large amounts of data—and do it quickly and easily.
Read on to learn 4 ways that this powerful tool can benefit your company’s strategic marketing.
1. Tableau is designed for working with large amounts of data.
What differentiates Tableau from similar platforms is its ability to manipulate large amounts of data from multiple sources, so that all your data is in one central location. You may have data to analyze from multiple social media platforms. Going back and forth between each one is time consuming. With the click of a button, you can view just your data from Google Analytics or Facebook or Instagram.
Tableau has no row limit, which allows you to analyze millions of rows of data—a key advantage over programs like Excel. Custom options allow you to go granular and quickly reach valuable insights. This ability to gather and analyze such a vast amount of data all in one place is a convenient time saver.
2. Tableau delivers fantastic visual experiences.
People like what looks pretty, and Tableau allows you to see your data in new and exciting ways that are pleasing to the eye. Its fantastic visual experiences are not limited to desktop or tablet use, either—Tableau is also mobile-friendly.
The platform allows you to play around with and manipulate the data in ways you hadn’t even thought were possible, leading you to reach valuable insights regarding when, where, and how to deliver your message. From bar graphs and line graphs to pie charts and Gantt charts, Tableau allows you to visualize your data in every way imaginable.
3. Tableau is easy to learn and easy to use.
Tableau is designed to make data gathering and analysis simple. Data analysis can be overwhelming and even scary to a novice, but Tableau’s easy-to-use drag-and-drop interface makes it easy to learn, even for beginners. The interface makes it easy to explore the data in various if/then scenarios quickly, eliminating the worry of a time-intensive process.
Tableau’s flexibility allows you to change report elements and quickly develop reports without reformatting items. Add new fields to rows without the need for IT or a data engineer. Gain valuable insights from multiple platforms with literally the click of a button. With Tableau, the sky’s the limit.
4. Tableau’s user-friendly interface also supports advanced analytics.
Although Tableau is perfect for beginners, its capabilities extend way beyond simple uses. The platform allows for more advanced analytics that, when integrated with marketing data, allows for more scientific and statistical data points.
Tableau’s draw is its appeal to a wide variety of organizations and users. It’s not a platform for only beginners or just advanced users. It’s one that grows with your skills so that you can use the tool in multiple ways to easily and accurately forecast what your organization’s future digital footprint might look like.
Growing businesses like yours depend on data for valuable insights, from what types of messages resonate with your target markets to determining the best time of day to deploy an email marketing campaign.
If you’re looking for a data analytics and visualization platform designed to analyze large amounts of data in one central location, Tableau is for you.
If you’re looking for a data analytics tool that provides excellent visuals, Tableau is for you.
If you want an analytics platform that is easy to learn and use, Tableau is it.
Bottom line: If you are looking to use data analysis in marketing to take your business to the next level, Tableau is the “it” tool for your marketing team.
If you’re interested in learning more about strategic marketing plans and how they play a role in growing businesses, then download our guide by clicking the image below.