Dynamic, innovative, passionate, and laser-focused on results…
— Clients describe the driving force behind Marketri LLC
Modern marketing is evolving faster than ever, and Debbie Andrews is at the forefront of this exciting and demanding field. She is a sought-after strategic marketing consultant, an author whose articles regularly appear in leading industry publications, an engaging speaker, and a thought leader with a devoted and growing social media following. Her goal? To help B2B companies across the country become “marketing rock stars.”
Debbie is the Founder and President of Marketri LLC, a full service B2B Strategic Marketing Consulting and Fractional CMO company that provides customized, integrated marketing services designed to help businesses generate warm leads, secure new customers, and accelerate revenue. She has more than 20 years of marketing and business development experience, including nearly a decade of working at “Big Four” accounting firms. Recognizing the demand for marketing focused specifically on the needs of middle market B2B businesses, she opened Marketri in 2004. Since then, clients from across the B2B spectrum have turned to her for the strategic roadmaps that have guided them confidently and successfully forward.
In service to these clients, Debbie not only follows and reinforces marketing best practices, she defines them. She was an early champion and implementer of the Fractional CMO concept – the idea that companies could benefit from outsourced, senior level strategic marketing guidance at a fraction of the cost it would take to hire an in-house Chief Marketing Officer. She also understood the power and potential of content and social media marketing well before many of her colleagues, and she has helped clients make optimal use of these modern approaches while showcasing possibilities through her own example. In fact, she was recognized as one of the country’s “Top 50 B2B Marketing Influencers” on Twitter by Onalytica in 2015 and 2016. Her lively and informative blog, The Unmuted Marketer, has captured national attention with its fresh ideas, clear analysis of timely topics, practical recommendations, and welcome sense of humor. Her active and high profile LinkedIn presence goes well beyond the ordinary, keeping Marketri where the action is in the marketing field and with existing and potential clients.
Debbie is also a leading advocate for the better integration of a company’s marketing and sales functions. She fully understands the nexus between marketing and sales and the core idea that effective marketing equals lead generation, plain and simple. Clients rely on her to help them structure their marketing departments and open clearer, more collaborative lines of communication between marketing, sales, and company management.
Whether designing multi-faceted, start-to-finish marketing strategies or deploying Marketri’s Outsourced Marketing Network of seasoned professionals to implement them, Debbie is at her best when helping clients identify opportunities, solve business challenges, raise visibility, and develop unique brand positioning in a saturated business space. Blank slates? No problem. She thrives on them.
What excites her most about marketing? Discovering new, cost-efficient ways to do more for her clients by leveraging the latest tools, technologies, and marketing best practices that can afford a competitive advantage and a higher return on investment. For Debbie and her Marketri team, it’s all about continuing to learn, grow, and be the best that they can be in an ever-changing field. She impresses these same goals on her clients and, more importantly, helps to make achieving them possible.
Debbie earned her MBA in marketing and her BA in finance from the University of Maryland at College Park. She is active in her community and has served as a board member for the Bucks County SPCA, the Bucks County Workforce Investment Board, the Bucks County Historical Society, the Central Bucks Chamber of Commerce, and the Rotary Club of Central Bucks. A native of Columbia, Maryland, she remains a die-hard Washington Redskins fan. Outside of work, she is an avid tennis player and enjoys practicing many different forms of yoga. She can often be found in a local café with a marketing strategy book in hand… and a venti coffee. She lives in Doylestown, Pennsylvania, with her beloved dog Trisha.