Happy New Year and welcome to 2012! It's that time of year again. We're setting our resolutions and looking forward to a fresh New Year full of new challenges and opportunities. While we love reading up on the latest B2B marketing trends and tools year-round, the New Year always feels like a fresh milestone to evaluate upcoming marketing trends for the year ahead. We recently polled our favorite marketing friends and experts to see what they think will be the marketing trends for 2012. What'd they have to say? The most frequently cited trends were the growth of mobile marketing opportunities and content marketing strategies, an increasing availability of marketing automation technology, and the further integration of social media with other marketing and sales practices.
We can't wait to continue our research in these new and growing areas and we hope that you will follow along on our blog and social media sites to track our progress and stay in-the-know. Our featured articles also touch on some of these trends such as Mobile marketing and social media. Be sure to check these out as well as our other articles on B2B marketing trends for 2012, tips for improving your proposal process and video marketing insight.
Outsourced B2B Marketing
Top 3 Predictions for B2B Marketing in 2012
The holiday season always brings about that feeling of nostalgia and forces us to reflect on the year that has passed, but it also brings with it a feeling of hope and optimism as we look forward to the year to come. With 2012 right around the corner we are looking forward to a fresh New Year full of new marketing challenges and opportunities. So what’s to come in 2012? Take a look at our top 3 predictions for B2B marketing in 2012. Read more...
Does Your Professional Services Firm Score in the Red Zone?
Your Web site is modern and up-to-date; Your brochure looks slick and has copy that pops. Having quality collateral, whether electronic or print, is typically a priority for most professional services firms. Marketing collateral is often used during the early stages of the sales cycle. It is used to get prospects interested and move them along the funnel. So once a buyer has been qualified, you’re in the Red Zone and in a great position to score a big ol’ touchdown, many professional services firms lose focus and drop the ball.Read more...
Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals?
Just in the past week, I have been asked the following questions by Partners from two different accounting firms: “Is all of this social media stuff really necessary? If so, how can I possibly be productive?” This is quite a dilemma especially in the world of professional services where time equals money. Both of these Partners bill their time at $350 per hour. The opportunity cost of a three minute tweet becomes over $17.00. When time is limited and you think in terms of dollars and cents, what social media commitment level makes sense? Read more...
What's Hot?
Video Marketing for B2B Professionals: 10 Tips for Shooting a Promotional Video
As social media provides the opportunity for more people to share more information on a constantly growing number of topics, video marketing is becoming a powerful tactic for sharing information. For one thing, video tends to stand out among the clutter of links and articles that are most often shared and you can make a high quality video on a relatively small budget. People looking for information on the Web in general, are looking for a quick find—so visuals, such as videos and infographics can trump a long article in best reaching this audience. Read more...
Mobile Marketing Basics for B2B Professionals
The consensus among marketing experts is that not only is mobile marketing here, but it is here to stay for the long run. It seems that not a day goes by that I do not read an article or report about mobile marketing. When we think of the applications of mobile marketing, it is usually business to consumer examples that pop into our heads. But B2B marketers beware; this technology will impact us as well! eMarketer recently shared an article that indicated that 59% of B2B purchase decision makers have used their smartphone to research products and services when they are considering purchases. Read more...
Client Spotlight
Environmental Standards, Inc.
This winter, we are proud to be celebrating our relationship with Environmental Standards, Inc. as a partner in their marketing endeavors. Environmental Standards is a provider of environmental consulting services based in Valley Forge, Pennsylvania. The firm, which celebrates its 25th anniversary this year, helps businesses focus on their core operations. Their services include evaluating pre-existing environmental situations, responding to immediate environmental needs, and developing plans to prevent liabilities down the road—while setting the standards for innovative environmental solutions.
Marketri News
The Bucks County Intelligencer Features Debbie Andrews: Doylestown Business Owner Finds Work-Life Balance – Starting her own business was Debbie Andrews' way of achieving both professional and personal goals. On the professional side, Andrews' Doylestown-based business, Marketri, answered a perceived need for outsourced marketing service for small and medium-sized businesses. On the personal side, Marketri has provided the Doylestown resident with a way to balance her work and her life, giving her an income while guaranteeing she'd never have to miss the important milestones in her daughter's life. Read more...
Connect with Marketri
- Get you burning marketing questions answered via our live online chat!
- Join the Discussion at our Marketing for the Building and Construction Trade LinkedIn Group
Top 5 Things B2B Professionals Need to Know When Pitching the Media
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- Know your story. When pitching a story or event, it is important to understand what will interest people.
- Know who you’re pitching. Read the magazine or newspaper that you want to feature your story. Get to know the authors.
- Make it convenient. Communicate the information about your story in as clear and concise a manner as possible.
- Make it interesting. Play on the human connection. How does your story, service or business impact people?
- Go digital. Facebook and Twitter are legitimate ways to pitch the media
Featured Client Testimonial
We hired Marketri in 2010 to help us re-brand ourselves in the marketplace, develop a brand and create a new website and print collateral. We are very happy with the results! As a small firm, we depend on Marketri to act as our marketing department helping with everything from letterhead design to press releases. We are now working with them on developing a long term marketing plan and helping our management team grow certain targeted markets. We are very happy with the Marketri Team!"
Tom Angelo, Managing Partner at SGA Technologies, LLC
