Fall always feels like a time for change and new beginnings. We often associate this season with going back to school, the changing weather and beautiful new colors appearing on the trees around us. Hopefully you've used the summer months to get your marketing plan in place, in addition to taking a great vacation of course! You're now armed with a set of new goals and action items so that you may implement some change of your own. We hope that you will use your new marketing plans and the advice in this newsletter to hit the ground running.
Our featured articles share the critical components of B2B Marketing Plans as well as items you may want to have on hand for any "marketing emergencies." Be sure to check these out as well as our other articles on taking an external view of your company, LinkedIn mobile features, the professional networking site Focus.com.
Outsourced B2B Marketing
When Opportunities Come Knocking, How Prepared is Your Company? Practical Ideas for Your B2B Marketing Emergency Kit
An East Coast Earthquake and a Hurricane all in one week – seems a bit surreal. While I should be out getting my flashlight, batteries and non-perishable foods, I’m blogging to give my fellow B2B Marketers tips on being prepared to seize opportunities that may have a short fuse. Over the past seven years, these are the items that the Marketri team has been asked for “last minute” most often. Consider this to be your B2B Emergency Kit! Read more...
Top 10 Critical Elements of B2B Marketing Plans
In previous posts, we have indicated why you need to “Get a Plan.” Without bogging you down in a lengthy blog, here are the top 10 things all professional services companies, including accounting, law, engineering, architectural and more, should have in their marketing plans. Read more...
Has Your B2B Company Taken a Good Look Past the Mirror Lately?
Most companies set revenue and income goals annually as well as give employee performance reviews and prepare a budget. Some even develop tactical marketing plans, an effort we certainly applaud. While these are all solid business practices, there is a critical piece missing from these yearly “to dos.” Without this action, the entire house of cards could eventually tumble down (either one by one or a single unraveling). What, do you ask, could possibly be so important? The answer is: commitment to a maintaining an external view. Companies need to look past themselves and truly focus on the environment around them. Read more...
What's Hot?
Mobile LinkedIn Features for the B2B Professional
LinkedIn is constantly updating and improving their offerings. Here’s a look at the latest changes that I find to be key for the B2B professional. First and foremost, LinkedIn has a new and improved mobile app for iPhone and Android that makes keeping up to date on connections and industry news a snap. You can check industry news and your connections' status updates on the go. You can also search for people and companies, update your status, send messages and read and contribute to Group discussions. Read more...
B2B Businesses Give/Gain Expert Advice on Focus.com
As a young professional in the marketing industry, I am full of questions. What’s the best site to host a blog? What’s the most reputable email marketing provider? How do I negotiate with outside vendors? The number of questions I have come across seems to be endless and it’s safe to say I’ve employed some interesting tactics along the way to get some answers. That’s why I was thrilled when I recently learned about a professional networking site, Focus.com that could help me put an end to my constant stream of questions. Read more...
Client Spotlight
Volpe and Koenig, P.C:
This fall, we are proud to be celebrating our relationship with Volpe and Koenig, P.C. as their outsourced marketing provider. Volpe and Koenig is an intellectual property law firm with offices located in Philadelphia, Pennsylvania and Princeton, New Jersey. With its staff of more than 130, including over 50 patent attorneys, patent agents and technical advisors. Their clients range from small business owners to large, multi-national organizations. Marketri has been working with Volpe and Koenig since spring of 2011 as their outsourced marketing firm. We are particularly enjoying coordinating ongoing initiatives such as the Firm’s annual Giving Fund, and look forward to seeing through the firm’s marketing plan and tactics this year.
Featured Client Testimonial
Choosing between calling Marketri a service provider or a business partner is difficult because Debbie handles our Firm in every way as it were her own, yet she is technically a service provider. I rely on Debbie to provide current, relevant and on-point information about marketing professional services and feedback on employees and partners. I find that she is reliable, goal oriented and available whenever we need her. She has helped our firm implement a strategic plan, provided niche research, implemented a social media framework, revamped our Web site to include micro sites and video streaming, enhanced our ISO results and the list goes on.
I am very pleased with the services we receive and highly recommend Marketri if you want to take your organization to the next level.”
David P. Dorsey, CPA, Managing Principal at Bond Beebe
Marketri News
Marketri LLC Continues to Expand with Addition of Marketing Coordinator – Marketri LLC has hired Brianne Dawson, of Doylestown, PA, as Marketing Coordinator. In this role, she will assist clients with the execution of their marketing plans that will include Web site development, graphic design, search engine marketing, social media, event planning and more. Dawson earned a B.S. degree in Business with majors in Management and Marketing from Virginia Polytechnic Institute and State University. Her prior work experience includes providing marketing support and client service for a New Jersey-based market research firm. Read more...
Amy Izzo Named as Co-Chair of the Marketing Committee for Delaware Valley Green Building Council – Amy Izzo has been appointed Co-Chair of the Marketing Committee for the Bucks-Mont Branch of the Delaware Valley Green Building Council (DVGBC). The DVGBC is the Delaware Valley Chapter of the U.S. Green Building Council, the nation’s foremost coalition working to promote buildings that are environmentally responsible, profitable, and healthy places to live and work. Said Izzo: “Involvement on DVGBC Bucks-Mont’s marketing committee is both exciting and challenging, as it’s still a new branch. Our goal is to engage new members in local events and increase the commitment to green building practices for those who live and work in the Bucks-Mont area. Click here for more information about the Delaware Valley Green Building Council.
Connect with Marketri
- Get you burning marketing questions answered via our live online chat!
- Join the Discussion at our Marketing for the Building and Construction Trade LinkedIn Group
Marketing Jibber-Jabber Some of the many over-used marketing buzzwords and phrases we’ve found:
(read more…)
- Leading provider
- State of the art solutions
- Extraordinary
- Award-winning
- Technical excellence
- Quality service
- Serving the industry since 19xx (unless it’s a significant number – at least over 50 years)
- Innovative solutions
