B2B Marketing Blog

Marketing Events Calendar

WEB DEVELOPMENT & INTERNET MARKETING

“You never get a second chance to make a first impression.”  This maxim is certainly true of Web sites.  When considering the importance of having a compelling and effective Web site, here are a few statistics from a recent B2B survey to keep in mind:

• 93.4% of respondents use the Internet to research a B2B purchase decision
• 63.9% go to a search engine as the first step in the buying process
• The top 3 organic listings accounted for 59.6% of the click-thrus

Marketri develops visually-dynamic and sharply-written Web sites for B2B companies that drive measurable value.  In developing Web sites for clients, our goals are to generate high search engine rankings, peak the interest of visitors, and present a “call to action.”

Some marketing activities, such as advertising, present a challenge in terms of tracking a return on investment.  This is not the case for Web sites.  We monitor our clients’ Web site statistics to ensure that overall traffic and visitor inquiries grow over time.  If your company hasn’t received a Web site lead in a while, let Marketri help you make a better first impression.