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STRATEGIC MARKETING PLANNING

MARKETRI aims to dispel the myth that any customer is a good customer.  We believe that a version of Pareto’s Law still rules – 20 percent of the market is responsible for 80 percent of the volume.  In working with MARKETRI to set your company’s marketing strategy, we will help you identify and ensure you target the coveted 20 percent.

We understand that most small to mid-sized B2B firms have limited marketing budgets.  It is therefore critical to direct those resources towards customers that you have the best chance of engaging, developing a long-term relationship and earning a profitable margin.  “Shot gun,” or random marketing efforts quickly devour precious resources and rarely produce a measurable return on investment.

We specialize in developing marketing plans for B2B companies that target specific industry sectors, customer groups, and/or geographic regions.  Given a particular client’s business goals and estimated marketing budget, Marketri evaluates the realm of marketing opportunities and crafts a marketing plan that will drive measurable results.  If your B2B company is not realizing a high return on investment from its current marketing efforts, allow Marketri to reverse this trend.