Outsourced Professional Services
Marketing
The marketing function is complex. There
is strategic
marketing, which determines a firm’s direction,
marketing plan, and budget. This high-level work is usually
done by a Chief Marketing Officer or a Senior Marketing Director
with a salary range of $90,000 - $250,000. Then
there are the tactical marketing activities
that are typically handled by a Marketing Manager or Marketing
Coordinator, with a salary range of $45,000 - $90,000.
Mid-sized professional services firms face
a difficult dilemma when it comes to marketing. If they try to hire one in-house
person to perform both strategic and tactical marketing, that
professional will likely be overwhelmed or paid underchallenged
overtime. If a firm hires two in-house professionals to
separate these two distinct roles, its marketing overhead will
range anywhere from $135,000 - $340,000, which is steep even
for a larger mid-sized professional services firm.
To solve this marketing challenge, Marketri
offers outsourced marketing for small to mid-sized professional
services providers. We
have both strategic and tactical professionals on staff so that
our clients can have access to both skill sets on an as needed
basis. In partnering with Marketri, small and mid-sized
firms can benefit from the same or better marketing resources
as their larger competitors without having to carry fixed overhead.
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