B2B Marketing Blog

Brand Identity

A brand is the promise, the Big Idea, and expectations that reside in each customer’s mind about your product, service or company.  Branding is about making an emotional connection.  Bottom line:  Good brands build companies; ineffective brands undermine success.

A company’s brand identity is the visual and verbal expression of its brand.  It is the “clothes” that a company wears to show who it is and what it stands for.  Marketri works with B2B companies to create meaningful and memorable visual brands.  Many firms approach us when they are:

• Developing a new company, product, or service
• Going through a name change
• Attempting to “revitalize” a stagnant brand or brand identity
• Creating a consistent, integrated system
• Going through a merger

If your brand identity is outdated, without meaning, or more of a liability than an asset, maybe it is time for a brand identity overhaul or an upgrade.