How We Work

We take the time to get to know your business. When you partner with Marketri, your company gains superior talent, professionalism and most importantly, pro-active client service. We work hard to ensure that the most cost-effective way for you to see results is through outsourcing your marketing to Marketri.

Debbie Andrews explains her vision.
Marketri Owner and Managing Director

Our Clients

Currently we provide full-service marketing management and creative services to enterprises within the B2B sector including Construction Trade businesses and Professional Services firms such as: Accounting, Engineering, Law and Consulting. Our services are particularly well suited to small to mid-sized companies without a dedicated marketing department, but we also provide management and additional resources to companies when "in-house" just isn't enough.

Our Process

We work hands-on with our clients, who view us as an extension of their senior leadership team. We extract their knowledge, thought leadership, news, achievements, best practices and innovations, then communicate them efficiently, effectively and successfully to current and prospective customers.

While every client is unique and their objectives, strategies and programs vary, our full-service marketing management, leadership and direction requires best practices as to how a company should be positioned, which markets are best targeted, which marketing tools are needed and which campaigns will be most effective.

Step One: Marketing Strategy

There are three things that we clearly establish prior to any tactical implementation:

• The positioning statement sets the foundation for all marketing communications, differentiating your company from its competitors and setting it above the others in the eyes of customers.
• A solid marketing plan ensures that all options for communication outreach have been considered, with the most cost-effective initiatives and programs selected.
• The marketing budget should be aligned with your company’s goals, be it slow and steady or fast and furious for aggressive results. Our job is to ensure that goals are achievable given the marketing plan and budget.

Step Two: Implementation

Each client is assigned a dedicated Marketing Director who will guide and oversee the implementation of their annual marketing plan, see all the initiatives through and measure the results. Depending on the contract terms, the Marketing Director may or may not work on-site, and is responsible for engaging highly qualified media planners, designers, copywriters, Web developers, search engine specialists and other professionals on an as-needed basis to help roll out the marketing strategy.

Benefits Delivered

• Reduced risk. You can reduce expenses quickly if economic conditions fluctuate.
• Controlled fixed costs.  Low overhead with fewer in-house marketing personnel.
• Reduced variable costs. Incur the cost as you need it, pay only for what you get.
• Speed-to-market. We can react quickly to a sudden or urgent need to communicate with the market, using our experience and expertise to produce highly effective communications.

Fee Structures

• Project-based: Marketing Strategy. During Step One, we contract with our clients on a fixed-fee basis.  They get an opportunity to get to know us and vice versa.  If clients decide to move forward with Marketing Implementation, 15% of the fixed fee during Step One is applied towards Step Two in good faith of a continued working relationship.
• Monthly Retainer: Marketing Implementation.  During Step Two, a monthly retainer is set annually based on the estimated amount of Marketri resources needed to effectively drive the marketing program forward.
• Marketri Value-Added Toolkit For clients contracting 40 hours or more per month, we offer the following value-added services:
  • Password-protected Marketri Website portal that houses all logos, design files, Web site access information  
  • Marketing toolkit filled with tips, marketing letters, industry information and more
  • Webinars on effective business development, customer relationship management, use of social media and more
  • Inclusion in Marketri’s annual networking event
  • Access to our vast B2B resources and contacts

Contact us to find out more.