…Need CMO Strategy That Fits Within Your Budget?
Many B2B companies in crowded, challenging playing fields are underperforming because they lack a top-tier strategic marketing coach. For these companies, it often doesn’t make financial sense to employ a full-time, senior level marketing leader. Enter the Fractional CMO — outsourced marketing expertise and CMO strategy for a fraction of the employee cost!
Major Benefits of Fractional CMO Services:
Fractional Chief Marketing Officers (CMOs) are seasoned professionals who can lead both the strategic and the day-to-day marketing charge. They offer all the benefits of strategic marketing consultants but offer a closer, day-to-day working relationship and more flexible schedule and fee arrangements. They can be embedded in your senior executive team for exactly the amount of time you need them each month.
Marketri’s Fractional CMOs are all industry veterans with exceptional track records and knowledge of modern marketing best practices. You’ll get a Fractional CMO that fits your needs and who can:
- Analyze your business plan and create a dynamic overall marketing strategy, content marketing strategy, and/or social media marketing strategy.
- Organize and oversee the tactical implementation of that strategy.
- Advance your marketing into the digital era, embracing powerful, scalable technologies.
- Craft a positioning statement and clear messaging that differentiates you from your competitors at a time when many companies are struggling to make themselves seen and heard.
- Structure or restructure your marketing department.
- Expertly direct and mentor your in house marketing manager and/or coordinator.
- Put metrics in place so that you can clearly see the undeniable return on your marketing investment.
This Unique CMO Strategy is Ideally Suited for:
A Fractional CMO can help any growth-minded B2B company struggling to leverage the power of modern marketing. Fractional CMO Services generally suit companies with annual revenues of $3 million or more, with loosely organized or non-existent marketing departments and a need for both strategic and day-to-day marketing leadership.
Straight From the Fractional CMO Front Lines:
Marketri Founder and President Debbie Andrews hailed the potential of a Fractional CMO well before the concept captured broad attention. Her work in this role showcases how much a top-tier Fractional CMO can achieve. As her blog posts “You Want a Piece of Me?” and Explaining the B2B Fractional CMO in Terms My Mom Can Understand highlight, a talented and dedicated Fractional CMO can bring energy and insight to your marketing efforts and deliver the growth-driving results you’ve been missing.