Web Sites

There are SEO professionals who specialize in getting your firm top search engine rankings on targeted keywords that you want your firm to be found under. They tend to use mostly “off-page” tactics to boost the rankings with Google and other search engines.   An off-page SEO strategy leans on search engines to determine the linking structures of other sites in relation to your site to build better ranking.  The strategy to completely offload this task to build links through article indexing sites seemed to worked great—for awhile—until Google caught up with some SEO gurus who were able to change rankings in a way that was lessening the quality of the Google search.  Google changed its algorithm in an effort to block out these lesser quality sites from showing up in searches where they clearly didn’t belong.  

A company Web site is the first impression new prospects will have of your company, so though it’s an investment project in your marketing toolkit, it’s certainly worth the time and resources you will put into it.  Of course, we all need to keep realistic budgets in mind and I, personally want to get the most for our clients’ money.  Programming and design pricing is based upon features and pages, where you can decide whether to scale up or down based budget, but there is also project management time to account for.  We have our own best practices to keep projects on a tight time and cost schedule, but as a client, you actually have more control over this than you might think. 

I’m on a constant quest to find new marketing tools that can help make everyday life just a little bit easier, whether it’s for me, for Marketri, or our clients. It can be almost overwhelming to see the number of tools available to understand and apply, so it takes a pretty useful tool to catch my eye (not to mention it should be affordable and easy to use too!). This week it’s SiteTrail that’s got my attention. SiteTrail is a free all-in-one Web site analysis tool that lets you easily take a snapshot of any competitor Web site, or your own.

Mobile is new, rapidly evolving, and for some the idea of change is simply daunting. Will your company be prepared with mobile-ready strategies and marketing efforts?

In years past, there was a perception mobile marketing was for B2C; but the time has come for B2B to join the mobile revolution.  In 2010, 64% of B2B decision makers read their email via mobile devices such as a smart phone or tablet.  Mobile has become a legitimate platform to showcase your business.  In fact, decision makers on the move (especially in service industries) often need to get information quickly; they can and do access your site with mobile devices.  If your web site isn’t optimized for mobile use, you may be making an impression that’s not great.   To keep up with mobile client needs, B2B marketers need an executable mobile marketing strategy.

The trend toward open source software has been making huge leaps in the business world over the past few years.  Small businesses to major corporations have been making the switch.  This recent revolution may have to do with the economy in recent years, as open source can have significant cost benefits, but there are other advantages that may not be so apparent.

Move over Yellow Pages!  The internet has significantly outdone the Yellow Pages as the primary source for local consumer information.  Thus, Search Engine Optimization (SEO), or getting one’s website ranked high in search engines is now not only “nice to have”, but essential.  The following are the two main features of SEO to help you improve your “organic” rankings in Search Engines, completely free of charge.

When you think of a law firm, don't you envision - mahogany wood, fine art work and crisp white shirts? While a firm's existing clients may indeed see its fine offices and professional attire, what does a non-client seeking information about the firm see? That's right, its Web site. In working with one of my mid-sized law firm clients, I just spent the past 3 hours on competitors' Web sites, during which time, I drew three major conclusions: