SEO

I frequently work with SEO gurus to help boost search engine optimization for our clients’ Web sites.  Note, I don't know the how-to when it comes to the technical end of building backlinks, etc. -- but hey, that's what the SEO experts are for!  What I have learned is to apply some pretty simple rules of marketing to make sure we get results for the SEO effort.  To SEO experts -- that might mean scoring high for ranking high on selected keywords and phrases.  What does that mean to the client?  Not a whole lot if it's not getting the intended result -- raising their Web traffic and hopefully getting Web leads.  What can marketing experts do in working with SEO experts to help meet these goals?  Following is a case study where we've had success solving this exact problem.

There are SEO professionals who specialize in getting your firm top search engine rankings on targeted keywords that you want your firm to be found under. They tend to use mostly “off-page” tactics to boost the rankings with Google and other search engines.   An off-page SEO strategy leans on search engines to determine the linking structures of other sites in relation to your site to build better ranking.  The strategy to completely offload this task to build links through article indexing sites seemed to worked great—for awhile—until Google caught up with some SEO gurus who were able to change rankings in a way that was lessening the quality of the Google search.  Google changed its algorithm in an effort to block out these lesser quality sites from showing up in searches where they clearly didn’t belong.  

In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less. The good news is that even companies with limited marketing resources can engage prospects and win new customers.  The solution is inbound marketing! Instead of throwing away money on traditional “push” advertising techniques, pull your customers in through inbound marketing.

It feels like fall is finally here, and so is our B2B Marketing Roundup. This summer we began sharing a weekly summary of our favorite articles and posts covering B2B marketing topics and we plan to keep the interesting content coming well into the cold autumn months! This week’s posts include copywriting tips and design rules for B2B, an all-encompassing Google+ guide and others. What are you reading up on this fall? We’d love to hear!

Take a look at our roundup of the most interesting blog posts covering B2B marketing from this week! This week’s posts include insight for successful cause marketing, tips for B2B mobile marketing, and more. Did we miss any great posts this week? Let us know and don’t forget to check back for next week’s roundup.

Our weekly B2B Marketing Roundup has arrived! Enjoy our favorite posts on B2B marketing topics including impressive mobile stats, helpful questions for developing your SEO plan, and tips for curing blogger’s block. What were your favorites from the week?

If you haven't heard of Google+ yet, (then you’re probably not reading this post anyway, but) you soon will.   the buzz has abounded on this newly launched site.  Now, with now over 20 million users, Google+ is well on its way to accomplishing its goal of not only competing with the two titans in social media (Facebook and Twitter) but overtaking them.  So how does Google+ factor in to Search Engine Optimization (SEO)?

In this new age of B2B marketing where content is king, companies need to make sure their content is accessible.  Most of your content likely lives on your Web site.  In order to aggressively increase your Web traffic we suggest enlisting a pro, but here are some tips that you can do yourself to dip your toe into SEO…and if you already have an SEO specialist, these are some reminders to keep your process on track. 

Move over Yellow Pages!  The internet has significantly outdone the Yellow Pages as the primary source for local consumer information.  Thus, Search Engine Optimization (SEO), or getting one’s website ranked high in search engines is now not only “nice to have”, but essential.  The following are the two main features of SEO to help you improve your “organic” rankings in Search Engines, completely free of charge.