Marketing (General)
B2B Firms (Economically) Ramp Up Their Marketing Effort as the Economy Recovers.
Getting and staying ahead of your competition is as important as ever, but as new work continues to trail in slowly, how can firms justify investing more dollars for marketing? With the economic downturn, most firms and industries have learned to become more lean and fit from an operational standpoint. When it comes to marketing, being resourceful and budget-conscious is also the name of the game. While overall methods and strategies have tended to stay solid, tactics have become more nimble and technology-driven. At Marketri, we take this all into consideration when planning for our clients.
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Lessons from Will and Kate: How B2B Marketers can Learn Brand Loyalty from Royalty
Since April 29th, the wedding day of the Prince William and Princess Katherine, 
people from around the world have been captivated by this young couple’s every move. From hosting dignitaries to planting trees to speaking in French to the Canadian people, all eyes and the media spotlight are on how they engage with each other, dress, and greet their many admirers. So far this couple is earning rave reviews, something that the House of Windsor has not received in quite some time. Just a quick glance of the latest Twitter feeds shows how Canada has embraced them and Los Angeles will no doubt do the same later this week.
- @viralloadwarrior- We had William and Katherine in our capital for Canada Day yesterday. Katherine had a great maple leaf hat.
- @nikkis120- #Williamand Katherine are so very nice, I am so looking forward to their arrival in #Calgaryfor the #CalgaryStampedethe #Greatesttime!!!
- @sarahr25- #royaltour2011Katherine looks stunning in that dress. And William sounds so sexy speaking French #wow
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Integrated Marketing 'From Start to Finish' Blog Series: Building the Visual Brand
In our last installment from the Integrated Marketing 'From Start to Finish' Blog Series we discussed the critical first step of developing your company's position strategy. If you read our last article from this Blog Series then you know that this is Part 2 of 4 coming articles on Integrated Marketing from Marketri.
Integrated Marketing 'From Start to Finish' Blog Series: Positioning Strategy
Are you the owner of a small to mid-sized company who doesn’t have the big seven-figure Marketing budget? If so, then you know just how hard it is to stand out from your competition. Over the next few weeks will be writing a series of articles on Integrated Marketing. The goal of the series is to help you go from having no Marketing strategy to a fully integrated Marketing strategy in just a few weeks.
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Meant to be Read: Writing a Smart Case Study
When it comes to marketing collateral, there are few — if any — assets I like more than the case study. If structured and written correctly, a case study is a relatively short, interesting and effective weapon in your arsenal (i.e., a piece that will actually be read by your intended audience). Despite this, there is rarely a week that goes by that I don’t find a “case study” on a company’s website that is useless and probably more harmful to the business than helpful.
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Journalism vs. Marketing — It’s All About Story-Telling
As a journalism student at the University of Maryland College Park, there was a certain badge of honor that we wore proudly. After all, journalism is about truth, integrity, honesty…right? In contrast, I used to joke with my friends in marketing — they weren’t about truth-telling, but rather being paid to tell the truth according to someone else. If anyone took their talent for writing words and made the shift from journalism to marketing, it was viewed as “turning to the dark side.”
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4 Key Components for Hosting a Branded Charity Event
Branded charity events are an excellent way to give back to your local community, bring your firm’s employees together and even improve your business by raising brand awareness. In a previous post we discussed the many benefits of hosting a branded charity event, but you may be wondering what’s involved. Marketri’s Founder, Debbie Andrews, has helped develop and host a number of successful branded charity events, so I decided to pick her brain to find out what is involved. Here’s some of her advice on the key components to consider:
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Delivering the B2B Positioning TKO (Technical Knock Out)!
I love a good healthy marketing debate over a Cobb salad lunch! Last week, I went a few “rounds” during a discussion about the optimal positioning of a mid-sized professional services firm. On one side of the ring was me – the experienced and competitive B2B marketer. On the other side was a people-oriented Partner with over 30 years under his belt. On the ropes - a business development professional who was new to the firm and to the professional services industry. In the middle of the ring was the referee disguised as the firm’s Managing Partner. We hadn’t even ordered our salads as the first round began!
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Living by the Non-Billable Marketing Hour
Smart Time Tracking can be a Professional Services Firm’s Strategic Weapon
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