Integrated Marketing
Fail to the Redskins - A Premium Brand Gone Awry
The Redskin Experience
Growing up in the Washington DC suburbs, there wasn’t a choice as to which football team I would follow. Eight times a year, my mom would load my brother and I up with Redskin jackets, jerseys, gloves and hats and off we would go with my Dad to the one and only RFK Stadium. Yes, I could sing the Team’s fight song at age 3 and there were no boundaries to my passion for the Washington Redskins.
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Integrated Marketing 'From Start to Finish' Blog Series: Building the Visual Brand
In our last installment from the Integrated Marketing 'From Start to Finish' Blog Series we discussed the critical first step of developing your company's position strategy. If you read our last article from this Blog Series then you know that this is Part 2 of 4 coming articles on Integrated Marketing from Marketri.
Integrated Marketing 'From Start to Finish' Blog Series: Positioning Strategy
Are you the owner of a small to mid-sized company who doesn’t have the big seven-figure Marketing budget? If so, then you know just how hard it is to stand out from your competition. Over the next few weeks will be writing a series of articles on Integrated Marketing. The goal of the series is to help you go from having no Marketing strategy to a fully integrated Marketing strategy in just a few weeks.
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Book Review: Think Outside the Inbox
There is so much information regarding Marketing Automation tactics available in various places on the web, it makes the subject seem a bit
overwhelming. Marketing Automation is still not widely understood or practiced by B2B businesses. In bits and pieces, perhaps it is (CRM systems, email marketing campaigns, social media tools) but there are marketing automation systems that provide a way to integrate all these tools into a single platform where you have all the information in one place, allowing for easier measurement of the effectiveness of the campaigns. So, where would you get started?
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The New Generation: (Inbound) Marketing
Traditional “outbound” marketing is becoming less and less effective with people learning how to filter out what is not of use to them. The old way of, “pushing your message out far and wide” is no longer able to hold its own. TiVo lets you skip commercials while watching television, magazine and paper ads are easily thrown out and people have mastered the concept of surfing the web, no longer fazed by pop-up banners and pages. The average human is bombarded with over 2,000 outbound marketing interruptions per day. The 
Are You Ready for some Outsourcing??
Well, the Eagles played football on Tuesday night, and ended up losing to a Minnesota team who was starting their third string Quarterback, so I guess anything is possible.
B2B Professional Services Firms Use Video to Promote their Services
Are you looking to drive sales for your certified public accounting firm? Perhaps you are part of a law firm that's looking to educate prospective businesses about your services? In either case, using online video is a great way to achieve your objectives.
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Now Is the Time to Kick-Start Your Marketing Effort! How to Get Staff Buy-In
If you hire a personal trainer and don’t show up for the training sessions, you probably won’t get into better shape. In the same spirit, when you outsource your marketing effort, staff buy-in and participation is important to getting results. I find the biggest challenge in launching a new marketing effort is often gaining internal support from a company’s staff, especially when results are intended to affect the long-term and may not be instant. In order for your marketing effort to succeed, you need buy-in from the entire team. If your staff i
Getting the Most Value from Outsourced Marketing Services: An Inside Marketer Perspective
I’ve spent the past 10 years of my career in the marketing departments of architectural and engineering firms. I would say that I have an “insider’s view” of marketing for professional service firms. In this role, I would often subcontract Web developers, graphic designers, printers, anyone who was a specialist for skills we didn’t have the time or expertise to do in-house. Now, at Marketri, I am able to put my insider experience to good use, as I’ve now been on both sides.
Watch Our Video
Debbie Andrews explains her vision
"Marketri was founded to help small to mid-sized B2B companies grow and prosper through cost effective, results-driven marketing. We are the one-stop outsourced marketing department that moves our clients forward."
What Our Clients Say
Marketri provides our business with all the resources of a full-scale marketing operation, without the full-scale overhead expense. We get strategy and detailed execution all in one, at very a fair pricing structure. Marketri's our competitive edge (that is, until you other guys figure it out).”
Robert Solarz, President
Gilmore & Associates, Inc.
Full Service Civil Engineering & Consulting
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