Branding

Do you remember Amelia Bedelia books by Peggy Parish?  Not exactly on the best-selling list among B2B marketers but for children across the world, Amelia’s literal interpretation of common phrases was unexpectedly and delightfully silly!  “Dress the Turkey” for Thanksgiving and you would have a dapper looking bird with suspenders and a bow tie at the dinner table.  So what would Miss Amelia do with “Brand the Firm?”  I’m envisioning that she would sear everything from the company signage to the people (“ouch”) and even down to the walls and kitchenette with a red hot poker.  Even though Amelia was known for her nutty antics, would her take on branding be truly that off the mark?

I'm a Penn Stater. I graduated in 1999 and have so much PSU gear and great memories.  During my senior year of high school I remember looking at different colleges, thinking I might like the smaller school atmosphere, but then I made my first visit to Penn State.  On the drive there you start seeing signs with Nittany Lions about two hours away and then when you get to State College, it's so evident the entire town and surrounding area is filled with so much pride. It just makes you want to be a part of it.   I'm sure the college life at Penn State is a whole different experience for every student, but the pride is a shared feeling among students and alum and when you have that one shared connection with someone, it's like you already know them.

Our weekly B2B Marketing Roundup has arrived! Enjoy our favorite posts on B2B marketing topics including impressive mobile stats, helpful questions for developing your SEO plan, and tips for curing blogger’s block. What were your favorites from the week?

Green thinking is becoming a standard way of life and business.  From the way we shop to the way we clean, dress and and even make business decisions, consumers and businesses alike are changing the way they view products and services in today’s environment.  Along with that, comes the fact that firms must also change the way they brand and market. 

Though technology helps us remove geographical limitations on our businesses and relationships, there is still no feeling like giving back to the local community and physically bringing together a group of dedicated people with a common goal at a charitable event.  If you have the ability to give back to your local community, the rewards are endless.  Below, we discuss a few reasons why hosting a branded charity event can be valuable to a cause, the community and even your business.

People don’t take much time to try to figure out what a company does. Mentally, they will slot a firm into a category regardless of whether it is a perfect fit for that bucket or not. Unfortunately, that is what happens to Marketri and we feel misunderstood!! Okay, so no pity parties here. Marketri happens to participate in a space that is emerging which is exciting and challenging at the same time. We are an outsourced marketing company.

A document and a deliverable can be one and the same.  And then again, they could be miles apart.  “What’s the difference,” you ask?  And further, “Why should I care?”  Here’s my reply – it could very well be the difference between rising to the top in your career or not.  That’s a pretty good reason for caring!