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Compare in-house, agency, and fractional marketing models for mid-market companies, including the costs, tradeoffs, and strategic considerations of each approach.
Read the ArticleHow ChatGPT, AI Overviews, and other AI tools are changing the way B2B buyers research vendors — and what your company can actually do about it.
Get the AnswersRecommends the right resource type for one marketing need already on the table - a hire, an agency, a freelancer, a fractional leader, or just a better process.
Explore the SkillLatest Thinking
Practical guidance on strategy, demand generation, brand, AI, and building a marketing team that executes, written for leaders of mid-sized B2B companies.
Fractional Marketing
Referrals built this global accounting and professional services firm, but they couldn't carry its next stage of growth. See how marketing grew from fractional leadership into a revenue team generating 73% of the firm's MQLs.
Trisha Gallagher ·
Digital, AI & Analytics
Katie De Marco ·
Digital, AI & Analytics
Kimberly Brue ·
Case Studies
See how B2B companies in accounting, engineering, healthcare, manufacturing, and SaaS turned marketing into a measurable driver of revenue.
Accounting & Advisory Services (Mid-Atlantic)
65%
Increase in engaged website sessions since brand launch
Outsourced Accounting & Professional Services (Global)
73%
of the firm's marketing-qualified leads by 2025 — up from a business where three out of every four leads came through referrals five years earlier.
Cardiology / Multi-Site Physician Practice Platform
#1
Ranked in ChatGPT for physician-led cardiology platforms in the US
Claude Skills
Free, open-source Claude Skills that package how our team pressure-tests budgets, hiring decisions, vendor proposals, and pipeline problems, so your team can apply the same thinking on demand.
Recommends the right resource type for one marketing need already on the table - a hire, an agency, a freelancer, a fractional leader, or just a better process.
Explains exactly what a marketing metric counts, whether it's the right one for your goal, and what it can't tell you - in plain English, no analytics background required.
Turns messy marketing reports, dashboards, and agency updates into a one-page brief you can read in two minutes - the headline, what's working, what needs attention, what can wait.
Surveys facts across demand, sales, pricing, capacity, fit, retention, and competition to name the one constraint most likely capping your growth right now.
FAQ Guides
In-depth guides on AI search, AI governance, automation, marketing budgets, and working with Marketri. Each one answers the questions we hear most from executives, in plain language.
27Answers · 5 Topics
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37Answers · 7 Topics
30Answers · 5 Topics
Free Assessment
Fractional marketing isn't one model. Answer a few quick questions and get an instant, personalized read on whether you need a fractional CMO, a fractional CGO, or a full team, and which one fits your business today.
See whether your B2B company is ready for fractional marketing, and if so, which shape fits: a fractional CMO, a fractional CGO, or a complete fractional team. Get an instant, personalized snapshot in about four minutes.
4 Minutes6 Questions
The Full Library
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Showing 12 of 462 articles
Fractional Marketing
Referrals built this global accounting and professional services firm, but they couldn't carry its next stage of growth. See how marketing grew from fractional leadership into a revenue team generating 73% of the firm's MQLs.
Digital, AI & Analytics
New healthcare platform, no brand yet? See how physician-led platforms build credibility fast enough to compete with PE-backed rivals.
Digital, AI & Analytics
Relying on conferences for leads? See how one life sciences engineering firm built a pipeline that outlasted the trade show circuit.
Digital, AI & Analytics
Merged teams, mismatched AI tools? See how an AI readiness assessment helps marketing leaders find real savings before building a roadmap.
Fractional Marketing
When B2B buyers ask how much a fractional marketing team costs, they want a real answer, not "it depends." This post breaks down the actual range, from $5,000 to $75,000 a month, and the variables that determine where your company lands in it.
B2B Marketing Strategy
Deb grades her own 2026 marketing predictions, then makes six bolder calls for 2027, from the death of traditional SEO to why trust-based channels will win the budget.
Fractional Marketing
Fractional marketing comes in two flavors, and the difference matters more than most buyers realize. Here's how to evaluate the right partner for your business.
Fractional Marketing
Compare in-house, agency, and fractional marketing models for mid-market companies, including the costs, tradeoffs, and strategic considerations of each approach.
Digital, AI & Analytics
The instinct when starting an AI strategy is to do everything at once. That instinct is what kills most initiatives. Here's the discipline that actually works: one outcome, one workflow, one undeniable win, with the exact week-by-week build to get you there.
Fractional Marketing
A title isn't a team. This field guide breaks down why the "marketing department of one" is the most expensive org-chart decision mid-market companies make — and what honest staffing actually looks like.
Digital, AI & Analytics
Most companies still treat their website like a brochure they pay someone to update. In the age of AI, that is a liability. Here is what actually separates a high-performing B2B website now, drawn from rebuilding Marketri's own site from the ground up in about a month.
Branding & Messaging
Three logos. Twenty-two years. Here is what the newest one says about where Marketri is going.
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