Recent Blog Posts
It seems a no-brainer that working to help a charity is a positive thing to do – someone sacrifices time, funds or expertise to help a worthy cause. But like exercising for your health may also result in a more attractive physique, having your professional services employees work together for a cause may help the cause, while providing other benefits to your firm, and even others.
This topic popped into my mind one morning at 4:00 a.m., as I was thinking about how to help our clients feel comfortable with blogging and writing posts, especially when time seems to be the biggest problem. Ironically this was my problem this week when it was my turn to write our post, so I took my own advice and wrote about what I know.
As marketers, we partner with our clients to develop online content strategies for creating highly targeted and relevant topics for blogs, videos, e-books, etc., not only for their current clients, but also geared toward their potential clients, in order to generate new business leads and expand their online reach (through social media as well).
The trend is all toward online content nowadays – that’s where people (myself included) go immediately when they’re looking for information and answers to specific questions. It’s easy, immediate, and primarily free access to valuable content.
When analyzing which business sectors are active in social media, it is clear that law firms and individual solicitors have yet to embrace the social media revolution.
A recent survey shows that only 30% of those in the legal services sector think that social media should be an important part of their firm's marketing strategy.
I find this figure astounding. With so much focus and conversation in the past few years telling businesses that social media is the way forward, it is anomalous that the legal services sector should be so far behind the trend. This leaves the question, is it a matter of attitude or is social media really not suitable for the sector after all?
I’ve had a lifetime of being the nerd who would correct spelling on a menu, circle typos in books, and send emails to the Webmaster on sites where I found errors. No, I haven’t won a lot of friends that way, and yet I am still compelled to do these things. In my decades of reading pretty much everything that I could get my hands on, I’ve seen the concern for correct spelling and grammar go the way of the rotary dial telephone. In marketing, however, you would be hard-pressed to find a CEO who would be okay with a press release that has the firm name spelled incorrectly, or a website rife with errors. Why? No one wants to stand out for the wrong reasons.
In the complicated, fast-paced world we live in, there is an increasing desire to have “one thing” to satisfy multiple needs. When it comes to products, the smart phone is a perfect example. One device enables you to text, call, email, take photos, download and listen to music, access GPS and more. Let’s look at retail – is there anything you can’t buy at Costco? But in the world of professional services, the trend tends to roll the opposite way. A savvy buyer of legal services wants a specialist – a lawyer who understands his/her challenges and sources of pain and has the most relevant experience to deliver successful outcomes.