Recent Blog Posts
Our law firm clients are frequently getting hit with tons of advertising opportunities from publications that compile lists of “highly rated” lawyers. These legal ratings websites and publications offer different levels of advertising and promotional packages to highlight firms’ attorneys, and oftentimes firms aren’t sure of what to do. Is it worth the time, the effort, and most import
When you think of “selling,” do you cringe? Would you rather have a root canal than to have to pick up the phone and attempt to enlighten a cold prospect about the merits of your solutions and, let’s be honest, beg for a meeting? Just like you, most professional service providers feel “unprofessional” when selling and find the whole process a bit degrading.&nb
Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
OK CPAs I’ll give you this, tax season for you is rough, your grinding “regular season” where most of the work is done, you get beaten up, and your condition deteriorates as the season goes on. So why am I, the “Marketing Coordinator,” nagging you to follow my plan of a good social media and content offensive during this most ridiculously busy time? Because YOU WANT TO GO TO THE
If any industry has been slow to embrace marketing, it’s the architecture, engineering and construction (A/E/C or AEC) industry. Some firms have no marketing resources and feel no need to adopt them. Sure, their business is getting by, but are they growing their revenue streams, obtaining new prospects/leads and actually securing new business? Probably not. Are they missing out on opportunities the competition hasn’t yet pursued?
Construction and bio-tech and real estate – oh, my! These are just a few of the many niches that B2B firms, such as accounting and law firms, target from a marketing standpoint. What is the primary reason that firms create industry niches and invest resources in communicating their areas of specialty? All things being equal, sophisticated buyers will choose firms that have knowledge of their particular industry.