Marketri Blog

Like me, you may be a “content curator” and not even know it. Lately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. I have to admit, before reading these posts, I wasn’t quite sure what exactly it was. I am familiar with content marketing and have found it to be an excellent marketing tool both for Marketri and our clients, so I figured content curation was worth investigating.

You can imagine my surprise after researching this topic, only to discover that I was already curating content on a regular basis! So what exactly is this practice? Content curation is the process of sorting through the sometimes overwhelming amount of content that is on the Web, and presenting it to an audience in an organized and purposeful way to provide learning on a specific topic. This involves regularly reviewing content, scanning for the best pieces of information and selecting the most useful and relevant information to share with your audience to provide value. This could be anything from selecting content on a specific topic and sharing it on your Twitter feed, to creating a blog post that compiles links to other posts on a particular topic of interest.  For an excellent breakdown of content curation basics, take a look at this post from Beth Kanter.

In today’s economy, businesses with their dwindling budgets are constantly being forced to try to do more with less. The good news is that even companies with limited marketing resources can engage prospects and win new customers.  The solution is inbound marketing! Instead of throwing away money on traditional “push” advertising techniques, pull your customers in through inbound marketing.